2025.05.12(Mon)

Local Secrets: The Toners Koreans Swear By

Korean Picks

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Jay Son

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Korean skincare has garnered global admiration, particularly for its emphasis on toners. Among the myriad products available, there are specific toners that Koreans consider essential ...

Tech Meets Beauty: How Korea Is Innovating Skincare

Korea

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Jay Son

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Korea has emerged as a global leader in skincare innovation, seamlessly blending technology with beauty. This phenomenon, often described as “Tech Meets Beauty,” highlights how ...

K-Pop Fashion: How Idols Set Global Style Trends

K-Culture

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Jay Son

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K-Pop fashion has emerged as a global phenomenon, influencing style trends far beyond South Korea. The unique blend of vibrant colors, bold patterns, and innovative ...

Korea’s Push Toward Techno-Wellness

Insights

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Jay Son

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Korea’s Push Toward Techno-Wellness represents a significant shift in how technology is integrated into health and well-being strategies. This movement emphasizes the use of digital ...

Koreans’ Favorite Sheet Masks of All Time

Korean Picks

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Jay Son

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Koreans’ Favorite Sheet Masks of All Time represent a significant aspect of Korean skincare culture, showcasing a variety of products that cater to different skin ...

Trending Now in Korea: Makeup Colors Dominating 2025

Korea

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Jay Son

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In 2025, the beauty landscape in Korea is experiencing a vibrant transformation, with makeup colors taking center stage. This year, trends are leaning towards bold ...

Inside the K-Pop Idol Training System

K-Culture

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Jay Son

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Inside the K-Pop Idol Training System is a complex and rigorous framework designed to cultivate the talents of aspiring idols in South Korea. This system ...

The Metaverse in Korea: Hype or Habit in 2025?

Insights

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Jay Son

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The Metaverse in Korea: Hype or Habit in 2025? represents a pivotal exploration into the evolving digital landscape of South Korea. As technology continues to ...

Top K-Beauty Serums Voted by Korean Consumers

Korean Picks

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Jay Son

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Top K-Beauty Serums Voted by Korean Consumers represent the pinnacle of skincare products, as chosen by the very consumers who use them. These serums are ...

Roadshop Revival: Korea’s Budget Beauty Brands Are Back

Korea

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Jay Son

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The resurgence of Korea’s budget beauty brands, termed “Roadshop Revival,” marks a significant shift in the beauty industry landscape. Once overshadowed by high-end brands, these ...